Anything less than full coverage of a vehicle is considered a partial wrap. A half wrap usually includes the back half of a vehicle sometimes includes lettering on windows. Typically, a full wrap includes the entire surface of the vehicle being covered with vinyl where almost no original color of the vehicle can be seen. “Lettering” is used to describe projects where the customer would only like to add information on top of the original color of the vehicle. This is common among service vehicles. Lettering is a low cost option for businesses looking to customize a fleet of vehicles, or someone looking to test the water of vehicle advertising without spending a lot upfront.